Braided upcycled denim tree

Commissioned by Levi’s we made a backdrop for the saleslaunch of Levi’s Europe in 2017.

The event took place in one of the huge industrial buildings of TAETS in Amsterdam. It was during the event where Levi’s showed the upcoming collection to licensed stores.

For this special occasion we braided a backdrop, completely made of left-over denim from Levi’s, custom designed on the space.  The braided piece hung down from the ceiling in the middle of the space, and during the event it got the nickname: ‘The Denim Tree’