Blue Print Amsterdam

Blue Print Amsterdam is a creative design studio obsessed with denim and indigo. We are skilled in using the old crafts in a contemporary way, to create unique designs concepts and bespoke handmade textile products. By giving inspiring and creative workshops, we love to share our knowledge and experiences. All this, we do by using only natural and sustainable materials!

Blue Print Amsterdam was set up by Celia Geraedts, a graphic artist who combines many diverse handmade techniques in her designs. After working as a designer at Levi’s, Celia found her passion in indigo. She wanted to dive deeper into this magical blue dye, so she went to Japan to learn the craft of natural indigo dyeing. During her journey, Celia developed a deep love and understanding for creating products by hand, and she learned the Japanese way of presenting products and stories. Once she finished her journey in Japan, she established Blue Print Amsterdam, to give hands and feet to her unquenchable love for denim and indigo.

Blue Print Amsterdam applies their creative approach to collections and stores of brands like Levi’s, Tenue de Nimes, Benzak, Merz b. Schwanen, Isko, Soorty, Asahi, and Heineken.

Our lovely and intimate studio is at the border of Amsterdam where there is space to breath and think, in a green area, called Lijnden. Blue Print has all the materials within reach to experiment: a screen printing table, a bubbling indigo vat and plenty of inspiring books & fabrics. At Blue Print we love to collect objet trouvés and we continuously grow our already extensive collection of old buttons, handmade (wall) papers, and fabrics! Right now, we are making a start with a dyeing plant garden next to the studio! You are very welcome to visit out studio – send us a message and we can meet up.

About the team

Blue Print Amsterdam is formed by a group of creative professionals all with their own specialties and a diverse set of experiences and backgrounds. We all have a deep connection with denim and crafts, and the drive to continuously develop & innovate work. The team is headed by an indigo specialist, shaped by denim heads, and executed by textile and denim designers. Our never-ending positive energy and full commitment to each job, helps us to deliver unique and tailor-made concepts. We always create a sweet buzz with our workshops and activations…

We are Blue Print Amsterdam!

Celia Geraedts

Founder & Indigo Specialist

Maria Gunnarsson

Senior Tutor & Consultant

Kim Leemans

Senior Tutor

Merel Wicker

Senior Tutor

Paulina Meyle

Design Assistant & Junior Tutor

Femke Weldam

Junior Tutor

Joana Kazmaier

Junior Tutor

Jana Riedel

Senior Tutor

Jan Morrison Schmid

Junior Tutor

Sophia Beckmann

Visual Communicator & Junior Tutor