Denim Repair & Sashiko Workshop
AT URBAN OUTFITTERS, AMSTERDAM
The leading lifestyle retailer Urban Outfitters teamed up with Blue Print Amsterdam for a Denim Repair and Sashiko workshop. The upcycle-oriented instore activation took place in Urban Outfiffers’ flagship store at the Kalverstaat in Amsterdam. The brand invited customers to bring their old pairs of jeans to the store for a repair, which could be done by their selves. We brought our supplies, skills and several examples to inspire the participants.
By following ancient Japanese traditional techniques, and using upcycled denim patches, participants could repair their jeans like they did in Japan centuries ago. Next to great results, we had an educational and fun afternoon at the Urban Outfitters!