Indigo Converse customization
WITH TENUE DE NIMES AT THE AMSTERDAM DENIM DAYS
A cool collaboration deserves a cool activation at a cool event, right? Well, we think it does!
Together with Tenue de Nîmes we hand-dyed a limited series of Converse 70 sneakers in high-quality natural indigo. To pay attention to this unique collaboration, we hosted an event during the Amsterdam Denim Days.
During the event, customers could buy a fresh pair of white converse sneakers, and they could fill in a customization form telling us exactly how they wanted us to dye their sneakers. As soon as all the wishes were clear, we started to custom-dye their sneakers right on the spot!