Levi’s, one of our most beloved clients, commissioned us to create a new interior piece to spice up their HQ in Paris, France. It needed to be huge, eye-catching, and denim.
We decided to make an installation of Upcycled denim, perfectly fitting to the sustainable mission of Levi’s. Made of left-over pieces of Japanese denim we collected at an Amsterdam based denim brand, we created slices up to 8 meters long. The slices were hung over an iron frame, which was drilled in the ceiling. By adding some lights, we put extra emphasis on the different textures of the upcycled denim slices.
With the height of 3,5 meters and located just in front of the entrance, it was most certainly eye-catching.