Upcycled denim patchwork flag


For the Levi’s store in Leicester we made a remixed American flag, as a wink to the rich heritage of Levi’s. The flag was designed by us, made of upcycled selvedge denim, and sewn in the Boro*Atelier in Amsterdam.

Upcycled denim

  • Brand: Levi's
  • Location: Levi's store Leicester
  • Concept: Remixed American flag made of upcycled denim
  • Photography: Koen Kuik / @koenkuik