CUSTOM MADE FOR THE SALESLAUNCH OF LEVI'S MADE & CRAFTED IN BERLIN
Levi’s Made &
Crafted asked us to design ánd make a backdrop for their saleslaunch in Berlin
that fitted the collection released in December 2018.
We took inspiration from abstract Japanese patchwork craft designs and wanted to make use of upcycled denim only. After seeing photos of the space, a huge industrial building, the idea came up to customize an installation we made earlier for Levi’s. With a height of 4 meters, the backdrop was a nice eye-catcher during a successful and cool saleslaunch.